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& $500 cash!
Report on Creative
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Episodes
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The Opening of the LSX Stephen Howard hosts the first of many Report on Creative shows. Learn how to play and what is up for grabs. Let the trading begin. |
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The Call-In Show Stephen Howard takes your calls about the LSX. This episode has been scientifically proven to contain the highest concentration of genius advice on YouTube. |
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Online Advertising is Dead Stephen Howard makes a bold prediction. Find out why theres every reason hell be right. |
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Lightning Round In most cases speed kills. In Stephens case, it only rejuvenates his picks. |
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Exhausted Editors Sometimes a little resourcefulness goes a long way. Stephen decides to role-play with an outgoing call. |
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Sunday Show According to Stephen, he is the only one working the weekend. |
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Closing Bell The final episode of Report on Creative reveals the true story behind the most popular stocks. |
Last year's Hack could be this year's Hot Shot Stock
Monday, September 8th
What are you worth?
Seriously. For those of you in BC, fire up the LSX and see what you’re worth. If you’re credited on any of this year’s Lotus entries, you’ve been made into a stock.Your value has been determined from past performances at the Lotus Awards. People can pick you and other ad folks as part of their portfolio on the Lotus Stock Exchange. It’s a fun, little way to prove your worth. At the end of the award show, the person who predicted the most winners and merits will have the biggest gains in their portfolio. To them will go $500 and an HTC Touch Diamond™ from TELUS. Not bad, eh?
So let’s talk strategy. The minimum value for any stock is $2.00. Some readers might jump to a quick conclusion: these people blow. If that was your conclusion, respectfully you blow harder. Sure you might be partly right, but in many cases you’d be Not-Winning-The-Five-Hundred-Dollars-And-Smartphone wrong.
You see winning truly favours the optimist. And I’m the optimist-iest of them all. Lower valued stocks make my eyes light up. There’s no doubt in my mind that some of these people will be in the winning portfolio. After all, they stand to make the most gains. Still not sure? Here are three reasons a stock might be at two bucks.
1) Juniors – long in the shadows of seniors and super-seniors (you know who you are), these are the people who live with bad briefs. That’s not just receiving them, but also writing and producing. Remember there was a reason they were hired. They showed promise, gumption, gusto and perhaps a little bit of cleavage in that interview. Every year a few juniors leave obscurity behind like a one-night stand in New Orleans.
2) Foreigners – this is not racist. It goes for anyone who used to be east of Golden. Sure, eastern Canadians talk funny. And yeah, they can’t ski, climb, mountain bike or smoke weed like the rest of us.
But that doesn’t mean they can’t create an ‘agency version’ of an ad like the rest of us. If anything, they might teach us a thing or two.
3) Recent Switchers – the minority of this group. A buddy of mine contends that people who have switched agencies have done so for a reason. Duh, Captain Obvious. Thanks for the insight. My real hunch is that most people switch for opportunity. Raises come with switching anyways, so most people are looking for better projects. The kind of projects that put your name into Lotus Awards annuals, and into the hearts of Lotus Stock Exchange traders.
These people are worth more than their current value. Granted some of their worthless colleagues should be…well…worth less, but that’s the fun of the game. You can’t have a winner without a bunch of losers. If you want a politically correct game without a winner go play The Sims or EverQuest. But you’ll never win a Smartphone and five hundred dollars that you can actually use in the real world.
Seriously. For those of you in BC, fire up the LSX and see what you’re worth. If you’re credited on any of this year’s Lotus entries, you’ve been made into a stock.Your value has been determined from past performances at the Lotus Awards. People can pick you and other ad folks as part of their portfolio on the Lotus Stock Exchange. It’s a fun, little way to prove your worth. At the end of the award show, the person who predicted the most winners and merits will have the biggest gains in their portfolio. To them will go $500 and an HTC Touch Diamond™ from TELUS. Not bad, eh?So let’s talk strategy. The minimum value for any stock is $2.00. Some readers might jump to a quick conclusion: these people blow. If that was your conclusion, respectfully you blow harder. Sure you might be partly right, but in many cases you’d be Not-Winning-The-Five-Hundred-Dollars-And-Smartphone wrong.
You see winning truly favours the optimist. And I’m the optimist-iest of them all. Lower valued stocks make my eyes light up. There’s no doubt in my mind that some of these people will be in the winning portfolio. After all, they stand to make the most gains. Still not sure? Here are three reasons a stock might be at two bucks.
1) Juniors – long in the shadows of seniors and super-seniors (you know who you are), these are the people who live with bad briefs. That’s not just receiving them, but also writing and producing. Remember there was a reason they were hired. They showed promise, gumption, gusto and perhaps a little bit of cleavage in that interview. Every year a few juniors leave obscurity behind like a one-night stand in New Orleans.
2) Foreigners – this is not racist. It goes for anyone who used to be east of Golden. Sure, eastern Canadians talk funny. And yeah, they can’t ski, climb, mountain bike or smoke weed like the rest of us.
But that doesn’t mean they can’t create an ‘agency version’ of an ad like the rest of us. If anything, they might teach us a thing or two.3) Recent Switchers – the minority of this group. A buddy of mine contends that people who have switched agencies have done so for a reason. Duh, Captain Obvious. Thanks for the insight. My real hunch is that most people switch for opportunity. Raises come with switching anyways, so most people are looking for better projects. The kind of projects that put your name into Lotus Awards annuals, and into the hearts of Lotus Stock Exchange traders.
These people are worth more than their current value. Granted some of their worthless colleagues should be…well…worth less, but that’s the fun of the game. You can’t have a winner without a bunch of losers. If you want a politically correct game without a winner go play The Sims or EverQuest. But you’ll never win a Smartphone and five hundred dollars that you can actually use in the real world.
