What’s the LSX? The Lotus Stock Exchange is a fun little game we developed for the 2008 Lotus Awards. It’s designed to allow people to predict this year’s merit and award winners.

How do I play the LSX? Playing the LSX is fun and easy. Every name credited on this year’s Lotus submissions has been listed as an LSX stock. Your challenge is to create a portfolio of ad people in the hopes that they’ll do well at the 2008 Lotus Awards. Once you register, you have two ways to create your portfolio. You can search for stocks individually or you can press the Randomizer button to create an instant portfolio. If the people you picked for your portfolio do well, you’ll make gains. The portfolio that nets the biggest gains on the awards night wins. The market will close for trading on November 12th, 2008 at 4pm PST.

What could I win? Other than the adulation of your peers, you could win $500 and an HTC Touch Diamond™. That’s a smartphone from TELUS for those of you still living in the 03’s.